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  Solutions |
Promotional ServicesCaptivate Customers AND SalespeopleAs consumers drift through aisles of products in a store, brands must break through enormous clutter in order to get noticed and get sold. At CCS, we continually monitor the in-store challenges facing our clients. Our field sales and marketing teams install displays, ensure proper product placement and conduct research to help our clients determine what promotions and packaging are the most effective in engaging consumers.But CCS’ promotional services extend beyond the direct-to-consumer arena, creating more sales by influencing the people responsible for selling your products every day. Our integrated solutions make CCS a one-stop-shop for successful marketing, promotional and in-store programs that guide products into consumers’ hands. Packaging and POP Displays Have LimitationsConsumer eye-tracking studies confirm that line-of-sight product placement with attractive, differentiated packaging and point-of-purchase displays are important to getting a customer’s attention. Driven by the notion that the closer a marketing program is to a consumer who’s ready to buy, the greater its impact – shelf-talkers, digital displays and interactive computer kiosks have become increasingly commonplace.But loading store aisles with bright packaging and displays is by no means a guarantee to making a sale. Today’s tech-savvy shopper, accustomed to clicking away from ads online or on television, are increasingly likely to tune out repetitive messaging in-store. Focus on the Customer Shopping ExperienceManufacturers and retailers must keep in mind that customers are drawn into stores not necessarily to make quick purchases, but to enjoy a great shopping experience. And while informative displays are good, one of the most important influences on in-store sales of consumer electronics products is the attention and enthusiastic recommendation of a knowledgeable salesperson.Influence the InfluencersCCS focuses much of its promotional efforts for clients on influencing salespeople in order to create brand advocacy and loyalty. CCS’ CyberScholar programs mesh interactive training on our clients’ products with certification, recognition and prize rewards that not only aid in product knowledge transfer but also have a positive impact on salesperson mindshare and attitude toward particular brands.Promotions and Prize Fulfillment Create Brand AdvocacyTo maximize program participation and goodwill for our clients’ products, CCS creates salesperson promotions and distributes supporting collateral. We often manage the entire promotion and fulfillment process, from providing contest logistics to verifying eligible winners and shipping prizes. In 2005, CCS fulfilled over $1,000,000 in prizes to thousands of retail salespeople nationwide!Marketing & Training Collateral Support SalesWith our retail expertise, CCS knows what it takes to help you connect your brand messaging with consumers and salespeople at the critical point of sale. CCS assists manufacturers with printed product overviews, buyer’s guides, fact sheets, job aids and other collateral that help deliver a strong brand message all the way through the last three feet of sale.With a proven track record in creating awareness and incentive programs, point-of-sale merchandising, educational materials and collateral that maximize sell-through, CCS can save you time and resources. |
“Whether it involves developing a robust certification program, creating effective promotions to motivate salespeople, or developing Spanish-language training to help us better serve a growing demographic, CCS is always sensitive to Sony’s needs and training objectives.”
–Gary Schilling, National e-Training Sr. Manager, Sony Electronics   Contact us to optimize your retail performance.
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