Press Releases

Ultimate Electronics Incorporates Creative Channel Services' CyberScholar®.com Product Knowledge Training into Sales Associate Education Strategy

Retailer's Sales Professionals Access Free Online Electronics Training Program In-Store

CULVER CITY, California, September 25, 2007 – Leading retail marketing agency Creative Channel Services, LLC (CCS) and Ultimate Electronics, a specialty consumer electronics and home entertainment retailer, are pleased to announce an exclusive partnership to provide online product knowledge training via CCS’ CyberScholar® Retail Solutions to Ultimate Electronics’ sales associates in 32 stores in the West and Midwest. Accessible in-store, the CyberScholar.com training program provides Ultimate Electronics sales associates cutting-edge information on a broad range of home entertainment and electronics products, helping them answer technology questions and better serve customers.

CCS’ CyberScholar.com is the #1 free online resource for consumer electronics, computer and appliance sales training, delivering cutting-edge product information, tips on customer service and selling techniques, and a robust engagement program that motivates associates to learn while earning certifications, entries to win prizes and other incentives. CyberScholar education programs have been shown to be extremely effective in increasing salesperson knowledge, in turn improving customer satisfaction ratings and growing sales for featured products.

“In order to provide our customers with the best possible shopping experience, Ultimate Electronics is dedicated to helping our sales associates strengthen their product knowledge and sales techniques,” said Bruce Giesbrecht, president and vice chairman of Ultimate Electronics. “CyberScholar is a comprehensive and convenient resource for our sales associates to access whenever they want to learn about the latest product features and technologies.”

“At CCS, we know that people on the retail frontlines are the key drivers of a customer’s shopping experience and decision to purchase a product,” said Andy Restivo, president of CCS. “We are pleased to help Ultimate Electronics train and motivate their salespeople to become customer service and product knowledge experts, while also providing our manufacturer clients a means to connect their messaging with associates at this important retail chain.”

About Ultimate Electronics 

Ultimate Electronics, a private consumer electronics company, is the leader in home electronics and car entertainment. Based in Colorado for 39 years, the company has 32 superstores in nine states, including Arizona, Colorado, Illinois, Kansas, Minnesota, Missouri, Nevada, New Mexico and Oklahoma.  Ultimate Electronics provides the industry’s most comprehensive selection of name brand consumer electronics with an  emphasis on innovation and technology, offering the largest selection and widest range of prices on all product offerings.  Ultimate Electronics shops the competition and matches prices so consumers always get the lowest price. Absolute satisfaction and assurance that customers never pay more is guaranteed. Superstores are complete with multiple home theater and audio demonstration rooms, as well as service-driven sales consultants that are knowledgeable and passionate about consumer electronics.  Ultimate Electronics was recently ranked among the top five consumer electronics walk-in retailers in Consumer Reports’ “Best Places to Buy” and in the top three for the best in-store service and product selection in the same survey.  To learn more visit http://www.ultimateelectronics.com.

About CyberScholar® Retail Solutions

Utilizing the established platform of CCS’ CyberScholar®.com, the #1 online training resource for technology salespeople, CyberScholar Retail Solutions empower major retailers to deliver electronics product knowledge from numerous manufacturers to their salespeople in one consolidated, consistent format. With interactive modules, performance evaluations and real-time reporting, CyberScholar Retail Solutions can be integrated with traditional retail associate training or e-learning programs efficiently and at low cost.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS' integrated solutions include field sales & marketing, training development, interactive services and promotional marketing, with a primary focus on creating brand advocacy through retail sales associates. Established in 1995 and headquartered in Culver City, California, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder