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CCS HistoryFulfilling a Growing Need at RetailCreative Channel Services (CCS) was formed in 1995 to address the growing need for technology manufacturers to provide more cost-effective, efficient product training to retail sales associates. At the time, studies had confirmed that despite millions of dollars spent by manufacturers on consumer advertising, the recommendation of a retail sales associate was the #1 in-store influencer of all technology purchases. (This holds true to this day.)With the rise of the internet, CCS soon created innovative e-learning programs to distribute our clients’ product information to retailers nationwide. Unlike other firms, CCS was aware that simply building online product training does not ensure people will use it, so CCS created promotion and incentive programs to encourage retail professionals to take the training. Today, our CyberScholar® online product training is used by over 110,000 salespeople each year. CCS also expanded into the field sales, marketing and merchandising space to directly help our clients position and sell their products in the retail environment, where most brand buying decisions are ultimately made. Our field programs are now recognized among the industry’s best, and the integration of all our solutions helps CCS deliver results at retail unlike any other firm. |
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An Omnicom Group Company | Copyright © 2006-2009 Creative Channel Services, LLC. All rights reserved.
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